Cumbria’s Top Local Digital Marketing Agency Shares Secrets To SEO Success

If you search for “SEO services near me”, you’ll quickly find that ClimbHigh SEO provides the best SEO services near Carlisle, Cumbria. The man at the summit of this digital marketing mountain, Ray Cassidy, is the SEO specialist traditional marketing agencies and web designers turn to for help.

Check out his website at

An avid climber, we managed to catch him between meetings and mountains to discover what he thinks are the secrets to the best SEO strategy for Cumbrian business owners looking to up their profile online and boost their sales.

Over to you Ray…

Hello, fellow business owners. Before we get started, a quick dictionary moment. Not everyone knows what SEO, or search engine optimisation, actually is so let’s get that clear first. SEO is the craft of optimising, or in simpler terms – tuning in, various elements of your website, like content, keywords, meta tags, and site structure, to establish relevance and authority in the eyes of search engines and searchers. You can find out more about how SEO works at

You might wonder, “Why should I bother with SEO?” Well, my friends, by employing effective SEO strategies, you can attract a stream of customers directly to your website. With an increased online presence through well targeted SEO, your website visitors’ interests are more likely to align with your products or services. This alignment leads to a higher chance of conversions and overall business success.

So how can you “SEO” your company website? Well, let’s start with the foundation of professional SEO success. That boils down to understanding your business’ goals and your ideal client’s un-scratchable itch that they then search out a cure for: online. Understanding these two aspects of the marketing relationship leads to tuning in – to how those with the itch are searching, this helps us to determine the keywords that are relevant to your business, the service or product you offer… and that customer’s problem. The keyword strategy involves understanding how likely it is that your business can show up in some of those searches given the strength (or otherwise) of any competitors. This allows us to draw up a targeted marketing plan for where those keywords should be used: and what additional language may help to tune you in better than the competition. See how we turn these keywords into a targeted marketing plan at

These keywords are what potential customers might type into search engines like Google to find your business or product. The secret lies in strategically integrating these keywords into your website’s content so your customers are led right to your (virtual) shop door.

Now, here’s where things get interesting – how do we achieve that trail of digital breadcrumbs? The answer lies in something ClimbHigh SEO knows all about: SEO content marketing.

Compelling content is key to engaging both human users (that’d be your customers) and search engine algorithms used by Google and the like. When visitors come to your website, you want to captivate them with images and words that resonate. However, it’s crucial to strike a balance that appeals to search engines too.

While digital algorithms don’t fully appreciate clever puns or cultural references like humans do, writing solely for search engine spiders and robots won’t attract real customers. At ClimbHigh SEO, we know how to achieve that sweet spot. Discover how our content marketing can help your business at

Ok, so now we’ve laid our breadcrumb trail and you’ve proved your relevance to the Google search engine overlords. But why should they promote your website up the rankings? How do they know that your site is the best fit for the customer’s search query?

Well, since I’m spilling all the SEO secrets, let’s uncover the best-kept one for achieving higher rankings in customer searches: backlinks. These little gems act as votes of confidence, boosting your website’s authority and credibility. Find out how at

Simply put, backlinks are text, images, or graphics on other websites that hyperlink back to yours. They are the powerful connections that make the web a web. They are the key to elevating your website’s standing with search engines like Google, leading to higher rankings.

So, there you go! Hopefully, I’ve given you something to think about regarding how engaging professional SEO services could help your business improve your Google rankings and get you found online.

If you would like to learn more, please visit ClimbHigh SEO’s website at or, if you prefer the personal touch, feel free to reach out to me directly at 01228 318068 or 07576 893178. And remember, it’s great to be on top!

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